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Data Miners Dig a Little Deeper
You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you...
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Behavioral targeting: an effective marketing strategy
Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy....
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Behavioral On-Line Advertising
The setting of this research involves a group of users who, at any time, can request a web server to load a web page. The web server, upon loading the requested web page, will also load with it a...
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Fairness Through Awareness
This is a summary of excerpts from the article by Cynthia Dwork et al., which investigates the role of fairness in classifying targeted online users. You can get the pdf of the behavioral targeting...
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Realizing Targeted Advertising in Digital Signage with AVA and Data Mining
This is the summary of an article by Phil Tian, et al. which talks about a proposed combining Anonymous Video Analytics (AVA) and Data Mining techniques in what is called as Intelligent Advertising...
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